About

One might describe my background and experience as a hybrid designer/art director. Hybrid in the sense that I have worked in design studios as well as advertising agencies. Hybrid in the fact that I work in print and on web-based projects. Hybrid in my practice that started old school and has flourished in today's technology. Hybrid in my desire to work within any team-oriented environment where I can focus on creativity, as well as the business side. Recently I have also been shooting photography assignments for various clients; from corporate portraits to specific product shots on location. I traveled and art directed terrific photographers for years; now I am making the images.

1998-Present Bill Carson Design, Inc., Austin

Working as basically a one man shop, producing a wide variety of projects; including branding, packaging, signage, editorial design, direct mail, promotional, and web related projects; among our clients - State of Texas agencies, State and private universities, several magazines, technology companies, restaurants, school systems, home builders, etc.

Clients include: Rice University, Jones Graduate School of Business, Texas Department of Agriculture, Texas Comptroller of Public Accounts, USAA, Signature Science, Tivoli, Pervasive Software, The University of Texas, Texas Economic Development Council, Austin Children’s Shelter, Integrity Paving & Coatings, Hondo Cane Company, Texas Affiliation of Affordable Housing Providers, Texas Monthly Custom Publishing, Texas Board of Professional Engineers, Texas Mining and Reclamation Association, Oxford Commercial Real Estate, Dell Computer, The Houston Astros, Wes Peoples Homes, Sew Much More, Catalyst Marketing and Advertising, and Benchmark Development

1993-1998 Pentagram Design, Austin

Moved to Austin with Lowell Williams to establish the Pentagram Austin office. Managed a team of 8 people; worked on all aspects of each job from concept through finished production; included, design, writing, photo art direction, presentations, finished digital files, print coordination/supervision, accounting, invoicing and overall project management.

Clients included: UPS, Coca-Cola Company, Tenneco, Williams Sonoma, Taco Bueno, USAA, NBA/San Antonio Spurs, Dell Computer, Rice University

1992-1993 Hal Riney & Partners, San Francisco

Hired as a principal in the design group of Riney; worked with in-house writers and other designers on agency jobs as well as jobs within the design group; worked with agency art directors on major advertising campaigns; on agency design projects, acted as the principal contact, account manager, designer and overall project manager.

Clients included: Saturn/GM, Crystal Geyser Water Company, Trimble Navigation, NPR, Wynn Resorts, Birkenstocks

1991-1992 Pentagram Design, San Francisco

Became an Associate Partner with firm and moved to SF with Lowell Williams as my senior Partner; worked on a team, managing all aspects of the team’s jobs with Lowell, administrative assistant and two junior designers; designed and produced projects for the team and on my own as an Associate Partner; worked to integrate computers and other tech equipment into the office of 28 people.

Clients included: Coca-Cola Company, Williams Sonoma, Visa International, Duty Free Shops, Tenneco, San Francisco Opera, SF Music Box Company

1979-1991 Lowell Williams Design, Houston

Senior designer/Partner; worked on all studio projects from concept to finished production; hired junior designers and managed the studio of 6 designers on a day to day basis; worked with photographers, illustrators and printers in all aspects of design and production; became a principal in the firm in 1987.

Clients included: Hermann Hospital, Brown & Root, Gerald Hines Interests, Museum of Fine Arts, Houston, Conoco, Prime Cable, Morse Diesel International, Southwestern Bell, Simon Properties

bcd_headshot.jpg